Our Ohana's Story

For decades, Hawaiian Crown has been wholeheartedly dedicated to the mission of delivering high-quality, farm-fresh produce that embodies the spirit of our Ohana—our family—to yours. At the heart of our efforts is our beloved Aunty Judy, who lovingly cultivates the finest 'Uala (purple sweet potatoes) found anywhere in Hawaii. We are excited to share not just a product, but a cherished part of our family’s heritage with the world.
We invite you to discover and embrace your new favorite superfood: the vibrant and nutritious purple sweet potato. Let us take you on a journey to savor this incredible flavor and experience the goodness it brings to your table!